The Stoner Group
/ Visual Branding & Identity - Rebrand Concept
/ Website Design & Build
The Stoner Electric Group is a successful company with over 190 employees spanning five divisions. With clients like Facebook, Nike, Apple and other high profile companies, Stoner wanted a website that reflected the class of service and quality of work that they provided on a daily basis.
Working closely with the management team, we discovered that the company not only needed a web presence that would accurately reflect their image and work ethic, but it should also be able to serve the many employees, clients, subcontractors and vendors that they depended on. This required a special login area for employees and a separate login portal for subs/vendors.
After the site architecture (site map) was decided on, we moved on to designing wire frames of the site to show intended flow of information on each page. By including this step, we can analyze what information should be presented and when without being distracted by site colors and photography.
Once we decided on site colors and created design mockups of the site, we were able to decide what photography was needed. Working closely with the photography team, we were able to get all of the necessary photography with minimal disruption of the workflow and include it in the mockups for final approval.
After launch of the site in February 2017, the Stoner Electric Group is continuing to receive positive feedback on their new online presence.